Category: Public Relations

Being glued to our devices can take a toll—on our eyes and our spirits. Because we need to know about the news before, well anyone, it's easy to mak…

It’s the novel Pepsi/Coke challenge – who’s the dominant brand, whose the follower? Which brand are you more likely to cover or want to work wit…

A good PR strategy can help boost interest in your brand, but a great PR strategy can maintain it, so you remain relevant well beyond your launch phas…

With the proliferation of social media, public distrust of the media, and human tendencies like confirmation bias, misinformation continues in our soc…