Every public relations and media pro knows effective brand content is not an easy task. Creative writing, reviewing multiple drafts, requesting approvals, incorporating edits, publishing, and – the most important of all – creating conversions, or expanding the company’s brand is a big lift.
Content management doesn’t need to be so tedious or difficult when you’re using the right tools. While no add-on or tool can ever fully replace an experienced or creative writer, there are a variety of tools at your disposal that can help get the job done ahead of schedule.
Take a look at a few trusted resources below that we’d recommend for any content manager.
Using artificial intelligence, Grammarly is a digital writing tool that is far superior to Microsoft’s Spellcheck or Google’s Suggested Edits. Grammarly performs spell check, phrasing, and – my favorite – learns whether you’re on Team Oxford comma or not (an extremely nifty feature when you have clients who have a preference). Grammarly is available as a browser add-on, which can also review Gmail copy in emails and anything in Google Docs. Grammarly just released a new update integrating the service in Microsoft Word documents!
Headline Analyzer by CoSchedule
CoSchedule’s Headline Analyzer’s free service helps you create headlines that drive traffic, shares, and search results. As any news publication editor knows full well, headlines must entice readers and clicks while offering a taste of the full article’s content. While I often don’t agree with its suggestions, they’re helpful in coming up with my own.
Hubspot’s Topic Generator
Tired of going in mental circles coming up with fresh, new, clickable angles on a dry subject? HubSpot’s Topic Generator allows you to enter up to three keywords and will churn out a variety of related topics. This can be a great tool to combat a creative block.
You’ve written your article and it’s time to shout from the rooftops why everyone should read it on social media. Scheduling and publishing posts can become burdensome when all social platforms have become so specialized with their own various features and searchability. Hootsuite is a great tool to manage social media posting, especially with its scheduling features. Hootsuite also features notifications when the publishing time comes.
Feedly allows you to stay updated on various sources all in one place. Create your own content development feed for upcoming writing ideas by reviewing various sources like newspapers, magazines, websites, and youtube channels. You can also set keyword alerts for your blog, article, or name mentions. Feedly is a great tool to stay updated on the environment you are in.
“Content is King” is cliche, but new content will only become more necessary for rising brands as competition moves online. Savvy Loopers have the tools at their disposal to keep the process efficient.