Is a Digital Detox Possible in PR?

digital detox you are here photo

The average internet user spends over two hours out of 24 on social media platforms. Constantly being glued to our devices can begin to take a toll—on our eyes and our spirits. Because we need to know about the news before, well anyone, it’s easy to make screen time a habit. But, believe me, it’s an underwhelming and slightly shameful feeling to realize that the only songs you’ve been singing for the past year were from TikTok. And TikTok only.

With today’s pandemic-ridden world of persistent updates, digital detoxing offers plenty of advantages that can help hit that reset button, so you can stay informed while avoiding over-immersion.

It’s no secret that checking in with social media is one of the most important pieces of the PR and media rat trap. That said, for our industry, a digital detox might be different.

Here are a few (of many) reasons why ditching the screens can better impact our health and happiness:

  • Without nighttime screen time, you’ll be making your morning coffee for taste instead of your need for caffeine. 47 percent of adults miss out on sleep because of technology. Switching off early can lessen insomnia and allow for longer sleep duration.
  • You can spend more one-on-one time with your loved ones and focus on your relationships.
  • You can finally take up knitting, or cooking, or photography?
  • Taking time away from screens can make you feel more mentally and physically relaxed. (It’s science.)
  • Heavy internet users are five times more likely to experience depression. Limiting social media can significantly decrease feelings of depression and loneliness.

If you’ve formed the unfortunate habit of digital consumption, don’t fret; there’s still time. It can be daunting when you need your devices to get your job done. So, to get you going, here are a few tips:

  • Turn off your notifications to avoid becoming distracted during your workday.
  • Schedule time for social media and internet usage, both work and personal-related. Set timers to remind you to get back to work!
  • Recognize the difference between being informed and immersed. When you check in on your platforms, balance your news—remember to read good news from time to time.
  • Take a whole day or even a few hours to completely disconnect; shut your phone off and do something you enjoy.

It’s important to take a step back from everything once in a while and relax. The more time you take outside of technology, the better you’ll feel about work and life.

Happy detoxing!


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