The PR Loop is the love child of two PR agency owners from Denver and Sydney, Diane Eichler (Decibel Blue) and Dionne Taylor (Polkadot Communications), who met at an industry conference in 2019. After sharing several glasses of wine, these fast friends quickly realized their teams shared many of the same challenges. If only there were a tool that helped account executives do their jobs more effectively, satisfied clients more effortlessly and made agencies more profitable! Something like an online platform that helped industry pros share best practices, find resources, collect intel and pitch stories. Something that also provided significant value to journalists.
And so, the PR Loop was born.
Just like all influential online networks and communities, The PR Loop’s value to its members will increase exponentially as more users join in. If you have a client, boss or editor with high expectations and if turning a profit has gotten even harder, especially now, get ready to fall in love with The PR Loop.
Diane offers more than 25 years of PR and marketing experience on both the client and agency sides. Her real estate and lifestyle-focused firm Decibel Blue opened in 2005 and represents Tide Cleaners, Dunkin’ Brands and Elements Massage. The PR Loop is the fifth company she has founded while in Denver, Scottsdale and Los Angeles.
Starting out as a journalist in Sydney, Dionne launched her communications consultancy Polkadot Communications in 2005. Having represented over 500 consumer lifestyle brands since, in 2019 she launched Story Match, an app that connects brands with relevant members of the media. Now, The PR Loop in the United States.